From amiibo to plushies, here's a look at the wider world of officially licensed Mario merchandise.
Our LEGO Super Mario collectibles guide covers the buildable sets, but that's just one corner of official Mario merchandise. Here's a look at the rest.
Amiibo are Nintendo's line of NFC-enabled figures that can unlock in-game bonuses across compatible Switch titles, in addition to functioning as standalone display collectibles for fans of the character designs.
Officially licensed Mario plushies span the full character roster — Mario, Luigi, Yoshi, Bowser, and beyond — and range from small keychain-sized pieces to large display plushies aimed at dedicated collectors.
Beyond figures and plush toys, official Mario merchandise extends into apparel, homeware, and stationery, much of it tied to specific games or anniversaries.
Official Mario merchandise carries Nintendo licensing marks and is typically sold through recognized retailers or Nintendo's own storefronts. Unlicensed reproductions are common online, so checking for official branding before buying is worth the extra minute.
Amiibo use NFC technology to unlock in-game content or bonuses in compatible Nintendo Switch games, in addition to serving as standalone collectible figures.
Officially licensed merchandise carries Nintendo's licensing marks and is generally sold through recognized retailers or Nintendo's own stores, unlike unlicensed reproductions found on some marketplaces.
LEGO sets are covered separately in our dedicated LEGO Super Mario collectibles guide, linked above.
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